![Illumina Color Permanent Creme Hair Color - 10 69 Lightest Blonde-Violet Cendre by Wella for Unisex - 2 oz Hair Color - Walmart.com Illumina Color Permanent Creme Hair Color - 10 69 Lightest Blonde-Violet Cendre by Wella for Unisex - 2 oz Hair Color - Walmart.com](https://i5.walmartimages.com/seo/Illumina-Color-Permanent-Creme-Hair-Color-10-69-Lightest-Blonde-Violet-Cendre-by-Wella-for-Unisex-2-oz-Hair-Color_a4159311-6c16-4ea7-b365-0f3f003e0521_1.44c3551598f4f93128aea9b96350fb6b.jpeg)
Illumina Color Permanent Creme Hair Color - 10 69 Lightest Blonde-Violet Cendre by Wella for Unisex - 2 oz Hair Color - Walmart.com
![Been doing my hair for the past year only bleach the roots and use wella illumina 10/69 is this color considered platinum? In indirect light it looks more yellow I hate that Been doing my hair for the past year only bleach the roots and use wella illumina 10/69 is this color considered platinum? In indirect light it looks more yellow I hate that](https://preview.redd.it/rxvo5ypv5ss81.jpg?width=640&crop=smart&auto=webp&s=85e1855a9735c82b875c5ae5f1e62a9272d3e2ee)
Been doing my hair for the past year only bleach the roots and use wella illumina 10/69 is this color considered platinum? In indirect light it looks more yellow I hate that
![Been doing my hair for the past year only bleach the roots and use wella illumina 10/69 is this color considered platinum? In indirect light it looks more yellow I hate that Been doing my hair for the past year only bleach the roots and use wella illumina 10/69 is this color considered platinum? In indirect light it looks more yellow I hate that](https://preview.redd.it/qim2jxpv5ss81.jpg?width=2316&format=pjpg&auto=webp&s=d754c9933f2c6a82dd4ce9b0b766a21c72bbf25c)